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While all businesses benefit from public relations, for technology start-ups it is paramount for them to connect with key audiences from the moment the business begins.

An effective and well planned public relations strategy offers the following key benefits:

• Positive media coverage increases the profile of the company and gets the attention of potential investors, channel partners and product resellers
• Coverage in key sector journals positions the company as a serious contender in the technology sector
• Announcements of new products and projects can give legal protection from IP theft
• Positive coverage builds financial value in a company, increasing prospects for growth
• Positive coverage is a morale builder for employees

See our press release - for Genus IT

www.genusit.com

See our Press Release for PayThyme - Clockwork Softare

www.clocksoft.com