Case Studies
These case studies demonstrate our approach
Public Relations case study 1:
Genus Group
The
brief
Samurai Press & PR were appointed by Genus Group in June
2004. Genus, a document management systems and microfilm
systems specialist, had just re-branded itself under the Genus
umbrella.
Its aim was to unify the five composite companies
under one name and simplify its corporate profile. Its customer
base is both UK and European-wide, alongside a strong sales
base in the USA. Therefore their promotion needed to be truly
worldwide.
The results
Through the building of a tailor-made media list of newspapers,
magazines and trade journals, coupled with sharply written
and pertinent press releases and features, Samurai Press & PR
has successfully secured coverage in titles as diverse as the
Coventry Evening Telegraph and Document Manager.
Overall, Genus
has gained coverage on a local, regional, national and
international basis.
Reference
“Samurai Press & PR have made an invaluable contribution
to the raising of our corporate profile. With a change of company
name we had a difficult project for Paul and the team . However
the results were very rewarding with some excellent press coverage
that generated new clients, at a fraction of the cost of blanket
advertising.”
Paul Negus, Managing Director, Genus Group
e: paulnegus@microfilm.com
w:
www.genusit.com
Download or view
press cuttings (Acrobat reader required)
- click
here and here and
here
Public relations case study 2:
Clockwork Software Systems
The brief
Samurai Press were appointed by Clockwork Software Systems
in January 2005.
Clockwork Software Systems provide bespoke business solutions
to companies and organisations of varying size throughout
the UK.
In addition Clockwork provides systems integration
solutions and IT consultancy. Samurai Press & PR was tasked to raise
the corporate profile of the company and also to draw attention
to its payroll software products – PayThyme and FileThyme. The
results
A rolling campaign of targeted press releases has
seen Clockwork gain coverage in key regional newspapers
like the Birmingham Post, positioning the company as
a key player in the West Midlands region and a significant
contributor to the open source software community across
the UK and abroad.
Coverage regarding the PayThyme and
FileThyme payroll software applications was gained
in key journals and web sites.
Reference
“Since we began using Samurai, we have been impressed by
their grasp of the essentials of our business and by their ability
to deliver relevant media coverage.”
Jim Welch Business Development Manager, Clockwork Software
Systems e: jim@clocksoft.com
w: www.clocksoft.com
Download or view press cuttings (Acrobat
reader required) - click
here |
